Overview

• Salary

  8,000 MYR ~ 13,000 MYR

• Industry

  Retail, Food Services, Manufacturing(Food)

• Job Description

  1. Marketing Strategy Leadership
  - Develop and execute digital sales and marketing strategies aligned with business goals.
  - Define market positioning and competitive strategies.
  - Identify and plan market expansion opportunities beyond Malaysia.
  - Translate strategic objectives into scalable growth systems and operational plans.
  - Monitor market trends, customer behavior, and competitor activities to drive business growth.
  
  2. AI-Driven Market Expansion
  - Leverage AI at a strategic level to expand marketing reach and accelerate growth.
  - Key focus areas include:
  a. Building large-scale market reach using AI-driven solutions.
  b. Designing AI-enabled and outsourced marketing models to improve scalability.
  c. Accelerating market testing, customer acquisition, and strategy iteration.
  d. Improving marketing efficiency, productivity, and market coverage through AI adoption.
  - Identifying emerging technologies and digital growth opportunities.
  
  3. Digital Sales Leadership
  - Lead digital sales teams to achieve revenue and growth targets.
  - Manage and optimize a multi-channel digital sales ecosystem.
  - Platforms include: Facebook, Instagram, XiaoHongShu (XHS), Shopee, TikTok, Website, WhatsApp
  - Drive sales performance optimization and improve marketing ROI.
  - Develop customer acquisition, conversion, and retention strategies.
  - Monitor key performance indicators and implement continuous improvement initiatives.
  
  4. International Growth Mindset
  - Identify regional and international growth opportunities.
  - Develop scalable cross-market growth strategies.
  - Explore new market entry opportunities and partnership channels.
  - Support business expansion initiatives across Asia and other target markets.