Job Description
1. Marketing Strategy Leadership- Develop and execute digital sales and marketing strategies aligned with business goals.- Define market positioning and competitive strategies.- Identify and plan market expansion opportunities beyond Malaysia.- Translate strategic objectives into scalable growth systems and operational plans.- Monitor market trends, customer behavior, and competitor activities to drive business growth.2. AI-Driven Market Expansion- Leverage AI at a strategic level to expand marketing reach and accelerate growth.- Key focus areas include:a. Building large-scale market reach using AI-driven solutions.b. Designing AI-enabled and outsourced marketing models to improve scalability.c. Accelerating market testing, customer acquisition, and strategy iteration.d. Improving marketing efficiency, productivity, and market coverage through AI adoption.- Identifying emerging technologies and digital growth opportunities.3. Digital Sales Leadership- Lead digital sales teams to achieve revenue and growth targets.- Manage and optimize a multi-channel digital sales ecosystem.- Platforms include: Facebook, Instagram, XiaoHongShu (XHS), Shopee, TikTok, Website, WhatsApp- Drive sales performance optimization and improve marketing ROI.- Develop customer acquisition, conversion, and retention strategies.- Monitor key performance indicators and implement continuous improvement initiatives.4. International Growth Mindset- Identify regional and international growth opportunities.- Develop scalable cross-market growth strategies.- Explore new market entry opportunities and partnership channels.- Support business expansion initiatives across Asia and other target markets.
