工作内容
Advertising and Promotion-----------------------• To coordinate and implement assigned advertising and promotions projects as well as public relations effort to meet the overall objectives of the Mall.• To help identify, plan, and organize suitable themed promotions for the Mall to achieve strong brand identity and positioning, at the same time maintain strong market presence.• To evaluate feasibility of every promotional against Company’s policies, objectives, and target market.• To conduct market research and compiling figures or statistics towards the preparation of advertising and promotion plans.• To monitor and evaluate effectiveness of the promotion against existing policies, objectives, as well as target market.• To ensure proper implementation and smooth coordination of duties amongst departments and contractors for all promotion events.• Constantly keep abreast of the latest digital innovations and implement on the Mall’s digital platform.• Manage online media campaigns, online advocacy, editorial planning and coordination, community outreach efforts, promotion, and etc.• To assist in the development of monthly newsletter and preparation of mailing list.• Measures performance of digital marketing efforts using web analytics tools i.e. Google Analytics.• To assist in the preparation of press invitations, press releases, press kits and coordinate press gifts for all promotion events.• To attend and provide assistance and support during the actual event as and when required.• To assist in coordinating the photography session of the press conference or any media coverage.• To identify and organize charitable and community related program that will enhance the Mall’s desired public perception.• Managing good rapport with tenants and to provide support, coordination, and recommendation on any store promotions, events, or merchandising display needs.• To assist in managing the customer loyalty program or VIP program into a profitable and long term relationship.• Assist in managing internal communications between the Business Relations team and the tenants.• Assist in managing external communications as well as media and public relations.• Identify and build business relationships with strategic partners i.e. government agencies, tourism related bodies, charity / volunteer organizations, corporate organizations, and etc. for joint promotions or sponsorship opportunities.• To handle all correspondence and administration of concept proposals, promotional license agreements, DBKL submissions, visual submissions for refund of security deposit.• To keep an updated list of media contacts and maintain good media relations at all times. • To maintain an orderly library of all events, projects and promotion activities, news articles, magazine advertisements, photographs, slides, artworks, leaflets, and etc.• To tabulate and maintain an accurate record of all expenses incurred within advertising, promotions, public relations, VMD, and any other operational matters. Visual Merchandising-----------------------• To assist in developing innovative ideas and creative concepts that support the promotional efforts.• To liaise with suppliers and display contractors on the materials, cost, timing, schedule, coordination works, as well as final set-ups for the merchandising / decorations of the Mall.• To monitor set-up and dismantling works to ensure promotional guidelines are adhered to.• To coordinate with advertising agency for visualization and concept for all collaterals, promotion materials, advertising and publicity materials.• To ensure the control quality standards for all visual displays are in accordance with the existing policies, objectives, and identity of the Mall.• To maintain and upkeep an inventory of all VMD work tools, equipment, materials, props, decorations in good working condition.
