Social Media Marketing Assistant Manager / ManagerID:59521

6,000 MYR ~ 8,000 MYRPeraiabout 6 hours ago

Overview

  • Salary

    6,000 MYR ~ 8,000 MYR

  • Industry

    Manufacturing(Automobile)

  • Job Description

    1. Social Media Strategy & Execution
    - Develop and implement social media strategies tailored to Malaysia’s motorcycle market.
    - Manage content across Facebook, Instagram, TikTok, YouTube, and emerging platforms popular among riders.
    - Lead monthly content calendars focusing on product awareness, safety education, riding lifestyle, and promotions.

    2. Motorcycle Community Engagement
    - Build strong connections with Malaysia’s biking community, clubs, influencers, and KOLs.
    - Engage actively in motorcycle events, rides, product demos, or collaborations.
    - Manage comments, customer inquiries, and community engagements professionally.

    3. Content Creation & Creative Direction
    - Generate engaging content showcasing motorcycle chain, sprockets, Aluminum rim, helmets, riding jackets, gloves, riding boots, and other gear.
    - Produce content formats such as ride videos, product reviews, short reels, tutorials, and UGC.
    - Work with photographers/videographers to create lifestyle-driven visuals.

    4. Digital Campaign Management
    - Plan and execute paid ads targeting riders, commuters, and motorsport segments.
    - Manage product launch campaigns, seasonal promotions, and brand collaborations.
    - Track and optimize campaign performance for visibility, engagement, and conversions.

    5. Analytics & Reporting
    - Monitor performance through Meta Business Suite, TikTok Analytics, and Google Analytics.
    - Prepare monthly reports with insights and recommendations.
    - Identify new content opportunities based on data trends and competitor activity.

Qualifications

  • Requirement

    - At least 3–7 years of experience in social media or digital marketing.
    - Strong understanding of the Malaysia motorcycle market, riding culture, and consumer trends (advantage).
    - Experience working with lifestyle brands, sports, automotive, motorsports, or retail (advantage).
    - Skilled in Meta Ads Manager, TikTok Ads, analytics tools.
    - Basic design/editing proficiency: Canva, CapCut, Adobe Creative Suite (bonus).
    - Understanding of e-commerce and online marketplace marketing is a plus (e.g., Shopee, Lazada).
    - Strong storytelling skills with a creative digital mindset.
    - Good coordination, time management, and stakeholder management abilities.
    - Exposure to retail brand marketing or omnichannel campaigns.

  • English Level

    -

  • Other Language

    Mandarin, English

Additional Information