工作内容
■ PURPOSE OF POSITIONTo provide strategic leadership and vision for the newly established Brand & Marketing Division.The General Manager will be overseeing the formulation and execution of annual brand and marketing roadmaps and driving a comprehensive communication strategy that bridges traditional media (ATL/BTL) with performance-driven digital marketing, and taking responsibility for lead generation (awareness → interest → lead acquisition).To be part of the management team and key leader that will define and enhance the long-term brand value of the company in Malaysia.■ RESPONSIBILITIES・Strategic Brand Leadership & Planning (30%) - Brand Definition & Maintenance: Lead the task force team in defining, maintaining, and managing the corporate brand value. Ensure consistency of the Mitsubishi Motors identity across all touchpoints. - Strategic Formulation: Develop and oversee mid-to-long-term marketing strategies and annual business plans that align with global directives and local sales targets. - Market Intelligence (MI): Direct comprehensive market research and environmental analysis (PEST, Competitor Analysis) to identify emerging trends and opportunities in the automotive sector. - Effectiveness Analysis: Establish frameworks for analysing promotion effectiveness to ensure optimal ROI on marketing spend and collaborate with sales team to strengthen funnel analysis capability. (Brand Awareness -> Engagement -> Conversion -> Quality Leads)・Marketing Communications & Campaign Execution (25%) - Integrated Communications: Oversee the "Marketing Communications Department" in the execution of 360-degree campaigns involving ATL (TV, OOH, Newspaper), BTL (Events, Auto Shows, In-store POP), and digital advertising (SEM, SEO, social media). - Digital Ecosystem Ownership: Take ownership of the official website, landing pages, and overall web management to ensure a seamless user experience. - Media Management: Strategize and oversee media buying and creative production management to ensure cost-efficiency and high-quality creative output. - Lead Generation: Own the process from awareness and interest to MQLs (Marketing Qualified Leads) acquisition, and optimize lead handover process to the Sales Division.・Digital Transformation & Performance Marketing (25%) - Data-Driven Management and Optimization: Champion a culture of data analysis, utilizing customer behavior data and improve funnel performance. Set and monitor KPIs (brand awareness, NPS, lead volume, CPL, ROI). - Search & Performance: Guide strategies for SEM (Search Engine Marketing), SEO (Search Engine Optimization), and performance based advertising across platforms (Google, Meta, TikTok).・Organizational Leadership (20%) - Team Building: Recruit, mentor, and lead the division, fostering a collaborative and high-performance culture. - Budget Management: Plan and manage the overall division budget, allocating resources effectively between branding, digital, and events. - Develop and mentor high-potential leaders to build a strong succession pipeline.
福利制度
・Salary = RM20k~25k
・AL: <2Y 14 or 16D, 2~5Y 18D, >5Y 21D
・MC: <2Y 14D, 2~5Y 18D, >5Y 21D
・EPF Employer Contribution 15%
・Company Car provided
・Petrol Card (RM 1,000 / month)
・Flexi-Benefits Coverage - RM5k
(Including gym, yoga class, optical, dental, cycling, marathon, clinic visit and etc.)
・Parking Claim = RM 159/m
・Performance Bonus (based on company and individual performance, Year 2023 min 3 months)
・Company Activities:
- Company Trip or Travel Voucher (based on company performance)
- Annual Dinner (based on company performance)
- CNY Celebration (based on company performance)
- Ramadhan Celebration
- Christmas Celebration
・Other Awards upon company good performance
- Travel Voucher (3k)
- TNG Credit (2k)
- Shopee Voucher 2k
- Other Staff Awards
・Staff Discount = 10% from purchase price
・Spotter Program (Referral Fee = RM 1k)