Overview

• Salary

  10,000 MYR ~ 13,000 MYR

• Industry

  Manufacturing(Automobile)

• Job Description

  ■ PURPOSE OF POSITION
  The Head of Department, Branding & Marketing leads brand strategy, integrated marketing campaigns, and market intelligence to strengthen brand positioning and business growth.
  
  ■ RESPONSIBILITIES
  A. Brand Management & Governance
  Define, refine, and uphold brand strategy, positioning, architecture, and identity across all touchpoints.
  Ensure consistent brand messaging, tone, and communication standards across all channels.
  Track and analyze brand performance metrics (awareness, perception, equity) and translate insights into improvements.
  
  B. Annual & Mid-Long Term Marketing Planning
  Develop and execute annual and strategic marketing plans aligned with business objectives.
  Translate marketing strategy into integrated campaign plans, timelines, and channel coordination.
  Manage marketing budgets and evaluate campaign effectiveness, ROI, and prioritization scenarios.
  
  C. Market Intelligence & Analysis
  Conduct market, consumer, competitor, and environmental analysis to support strategic decision-making.
  Develop segmentation, funnel analysis, forecasting, and customer insights to guide marketing direction.
  Translate data and insights into actionable recommendations for campaigns and targeting strategies.
  
  D. Brand Communication & Execution
  Lead planning and execution of integrated marketing campaigns across ATL, BTL, digital, and experiential channels.
  Manage agency coordination and ensure consistency of creative assets and brand messaging.
  Oversee cross-channel integration and alignment with sales, operations, and customer engagement teams.
  
  E. PDCA & Performance Review
  Establish and manage campaign KPIs, measurement systems, and performance dashboards.
  Monitor campaign performance, prepare reports, and ensure real-time optimization actions.
  Drive continuous improvement through PDCA cycles, including ROI tracking and campaign adjustments.
  
  F. Innovation & Growth Support
  Identify and develop new marketing ideas, campaigns, and brand engagement initiatives.
  Explore new markets, segments, and growth opportunities through structured experimentation.
  Support execution of innovative and experiential marketing approaches to drive brand growth.