Overview

• Salary

  8,000 MYR ~ 10,000 MYR

• Industry

  Manufacturing(Automobile)

• Job Description

  ■ PURPOSE OF POSITION
  The Manager, Branding & Marketing supports brand strategy, marketing campaigns and customer engagement to strengthen brand positioning and business growth.
  
  ■ RESPONSIBILITIES
  A. Brand & Marketing Management
  Support the development, refinement, and execution of brand positioning, value, architecture, and identity guidelines.
  Execute annual plans, translate strategy into campaigns, and coordinate cross-channel activities.
  Assist in monitoring brand health metrics (awareness, perception, equity) and provide reporting insights.
  
  B. Market Intelligence & Analysis
  Conduct market research, competitor analysis, and consumer behavior studies (PEST, trends, benchmarking).
  Support segmentation, funnel analysis, and customer insights development for targeting strategies.
  Assist in translating data into actionable marketing recommendations and performance insights.
  
  C. Brand Communication & Execution
  Support execution of integrated marketing campaigns across ATL, BTL, digital, CRM, and experiential channels.
  Coordinate with agencies and internal teams to ensure timely delivery of creative assets and campaign materials.
  Ensure consistency of messaging and support cross-channel campaign integration and content execution.
  
  D. PDCA & Performance Review
  Support implementation of campaign tracking, KPI monitoring, and reporting dashboards.
  Assist in campaign performance analysis, reporting, and optimization recommendations.
  Support continuous improvement initiatives through PDCA cycle and real-time campaign adjustments.
  
  E. Innovation & Growth Support
  Support ideation and execution of new campaign concepts, marketing experiments, and brand initiatives.
  Assist in identifying new growth opportunities, segments, and market exploration.
  Support adoption of innovative, digital, and experiential marketing approaches.