Brand Management - Business Development ExecutiveID:60575

3,000 MYR ~ 6,000 MYRBangsarabout 7 hours ago

Overview

  • Salary

    3,000 MYR ~ 6,000 MYR

  • Industry

    Logistic

  • Job Description

    Job Summary
    The Brand Management - Business Development Executive is primarily responsible for supporting the company's cross-industry partnership expansion, including public and government affairs, brand resource integration, corporate image enhancement, and brand asset management.

    This role focuses on creating long-term partnership value through strategic collaborations, brand exposure initiatives, employee and rider benefit programs, offline activations, and corporate image-building activities. The objective is to strengthen company's market awareness, brand influence, and potential business growth.

    Key Responsibilities
    - Develop and manage cross-industry partnerships, public affairs, and government relations to increase company's brand exposure and business opportunities.
    - Represent the company in liaising with government agencies, public organizations, and external stakeholders to establish and maintain positive relationships.
    - Identify potential partners for joint campaigns, promotional collaborations, employee benefits, rider benefits, and resource exchange initiatives.
    - Build and maintain long-term relationships with external partners to achieve mutual business value.
    - Support seasonal campaigns, festive promotions, ground activations, and other brand-related events.
    - Assist in planning and executing offline activities, roadshows, corporate events, and partnership campaigns.
    - Present the company's background, services, and brand value during meetings, events, partnership discussions, and government engagements.
    - Manage and monitor company brand visibility, including logo usage on uniforms, vehicles, outlets, event materials, and marketing collaterals.
    - Coordinate with internal departments and external partners to ensure smooth execution of campaigns and events.
    - Track partnership performance, brand exposure, and campaign results, and propose improvement plans.
    - Support brand management initiatives to strengthen the company's corporate image and market presence.

Qualifications

  • Requirement

    - Minimum 1 year of working experience in Business Development, Brand Management, Public Relations, Marketing, Government Affairs, or related functions.
    - Experience in liaising with government agencies, public organizations, or external stakeholders is highly preferred.
    - Excellent communication, interpersonal, and negotiation skills.
    - Strong presentation skills with the ability to confidently represent the company in meetings, events, and public engagements.
    - Possess good organizational and event coordination skills.
    - Basic analytical skills with the ability to monitor and evaluate campaign performance.
    - Proficient in Microsoft Office applications (Excel, PowerPoint, and Word).

  • English Level

    -

  • Other Language

    Mandarin, English

Additional Information