Job Description

Principal Functions:
1. Overall business and brand managment of the designated product.
2. Marketing strategy management: Fully responsible for the sales performance, advertising, sales promotion and product profitability.
3. Marketing Planning: In-charge of the product annual marketing plan, mid-term plan and long-term plan.
4. Product/Business development and improvement: responsible for the new product develipment, existing product improvement (concept, packaging structure, design, etc) cost down activities and etc.

1. Business and Brand Management:
Ensure all brand marketing activities are executed inline with agreed global/regional brand strategy.
Build and maintain brand health.

2. Marketing Strategy Management:
Sales: To plan the annual sales target and expenses budget. To ensure the achievement of sales budget within the expenses allocations.

Above The Line (ATL): To work closely with Advertising Agency on the ATL advertising plan to manage the effectiveness of the consumer communication tool; To meet the marketing objective such as increase brand awareness, improve brand image, improve consumer perception.

Below The Line (BTL): To plan the BTL sales promotion and PR activities to increase sales off take, improve shelf display, induce trial purchase experience, food preparation, cooking demonstration training and etc.

Profitability: To manage the product profitability at planned gross profit (GP) and Operating Profit (OP) level by having a deep understanding on the costing structure of the designated brand.

3. Marketing Planning:
Marketing Plan: To prepare the annual marketing plan which include the situation analysis (market, consumer, competitor, sales performance and resource), identify key issue, propose directional solution and action plan.

Mid Term/Long Term Plan: To set direction of next 3-years to 5-years plan based on SWOT analysis by taking into considerations both internal and external factors for future company expansion plan.

4. Product/Business Development and Improvement:
New Product Development: To promote company diversification program.
Improvement of Existing Product:

-continuous study to understand consumer insight and propose counter measure such as change product concept, modify packaging structure, alter packaging design to enhance the product competitve edge.

- to make improvements recommendations based on internal sales staffs and external consumer feedback.

- to coordinate with related department on the cost down programs to promote cost competitiveness and profit improvements.

Any other responsibilities assigned by superiors from time to time.