概述

• 薪资

  12,000 MYR ~ 15,000 MYR

• 工作行业

  Manufacturing(Other), Trading Firm

• 工作内容

  ■ JOB SUMMARY
  The job holder is responsible for the overall strategic, operational and financial management of the Music Education Department, including Music School (MS), Marketing & Business Development, Academic, Direct Retail School, Franchise support, Music popularization activities. The role is accountable for achieving the department's yearly revenue budget, profitability and student enrolment targets, while ensuring sustainable business growth, high academic standards and effective franchise management. This includes Franchise Channel Development expansion and working closely with the MOE to promote music education in public schools. He/ She is required to expand and grow market demand across existing franchise channels and/or other new school channels for Music Courses, as well as identify and execute strategic marketing plans in alignment with the company's business objectives.
  
  ■ JOB DUTIES
  ・Achieving the Target of Student Enrolment and Music sheet/software sales
  a. Strategize, Plan and Monitor the student enrolment activities to meet target
  b. Strategize, Plan and Monitor the student retention activities to promote upgrading and advancement of student
  c. Strategize, plan and support franchisee nationwide on their tactical activities in relate to increase student enrolment
  d. Ensuring the Marketing & Business development team and Franchise support team achieve the monthly enrolment target and MS sales target & Maintain healthy Purchase-Stock-inventory level for MS
  
  ・Managing the Professional/Academic Team
  a. Strategize and support all academic program planning, implementation and evaluation
  b. Set strategic direction for Teachers development, welfare and engagement
  c. Establishing and development of Teachers portal for teachers recruitment and training
  d. Implementation of New and Current Courses through MS Franchise
  
  ・Music School (MS) course positioning and marketing in alignment with company business plan
  a. Identifying, developing and establishing potential market opportunities and marketing strategies for MS courses
  b. Strategize, plan and monitor above and below the line advertising and promotional activities
  c. Strategize, Plan, and monitor market research on competitors' activities to establish market-competitive course fees and pricing strategies
  d. Review, Improve and Promote courses to enhance overall attractiveness and value proposition of MS
  
  ・Create credible MS image and public branding
  a. Plan and implement to ensure the ongoing Public awareness of MS course through concerts, music popularization activities
  b. Source, network and collaborate with potential partner to enhance brand visibility
  c. Develop and maintain positive relationship with media, public and external organization to achieve maximum branding exposure
  
  ・Franchise Business development expansion and Business process standardization
  a. Monitor Franchisee by reviewing their operational performance, identifying any non compliance and undertake corrective actions
  b. Monitor and ensuring efficient and effective support to franchisee to increase school operation efficiency and productivity
  c. Source, promote and recruit potential franchisee to increase sales and school channel
  d. Monitor and ensuring franchisee compliance on student reporting, royalty fees payment and AR on MS purchases
  e. Standardize business processes through the implementation of new administration system
  f. Collaborate closely with IT to facilitate user acceptance testing (UAT), training, and smooth operational onboarding of the new administration system for all franchisees nationwide
  g. Ensuring good communication and update information to franchisee via monthly memo
  
  ・Business Development
  a. Meet and evaluate potential franchisees
  b. Identify, develop and establish potential market and marketing strategies for this new business channel
  c. Screen potential business client by analyzing market strategies, requirements and financials
  d. Strategize, plan and monitor above and below the line advertising and promotional activities
  e. Monitor new client and their accomplishments and performance
  f. Establish strong relationship with MOE and state-level education officer to promote music education in public schools
  g. Organize marketing, advertisement and promotion activities for new channel expansion
  
  ・Direct Retail School Management
  a. Leading the direct retail school management toward achieving school income and ways to maximize enrollment targets
  b. To maintain good relationship with teachers to ensure high morale, motivated and professional team
  
  ・Coaching and development of team
  a. Support and manage the development of the team through coaching, skills gap identification, and defining appropriate training
  b. Oversee work delegation, performance evaluation, and staff career progression planning