概述

• 薪资

  3,500 MYR ~ 5,000 MYR

• 工作行业

  Manufacturing(Food)

• 工作内容

  【Summary】
  Assist in planning and executing integrated marketing campaigns by collaborating with cross-functional teams and external partners to ensure effective campaign delivery. Monitor budgets, analyze campaign performance, and provide insights and operational support to drive continuous marketing improvement and strategic decision-making.
  
  【Key Responsibilities】
  - Support the planning and development of annual marketing plans and integrated marketing campaigns in line with business objectives and target market needs.
  - Conduct market, consumer, and competitor research to identify market trends, consumer insights, and potential opportunities for marketing growth.
  - Plan and execute marketing campaigns across relevant channels in collaboration with Sales, Trade, Food Service, Brand Strategy, and external partners.
  - Establish and monitor campaign KPIs in line with campaign objectives, and track performance against agreed targets.
  - Analyze campaign performance and marketing data to understand what worked, what did not, and the key factors contributing to campaign results.
  - Evaluate campaign effectiveness and ROI / ROAS, and provide practical recommendations for campaign optimization and future planning.
  - Monitor campaign budgets and expenditures to ensure effective utilization of marketing resources and alignment with approved budgets.
  - Prepare campaign performance reports, highlighting key findings, insights, and recommendations for management review and decision-making.
  - Work closely with internal stakeholders and external agencies / partners to ensure smooth planning, execution, and follow-up of marketing activities.
  - Apply campaign learnings, market insights, and performance data to continuously improve future marketing activities and support the development of effective marketing strategies.