Overview

• Salary

  15,000 MYR ~ 22,000 MYR

• Industry

  Medical & Healthcare

• Job Description

  This position reports directly to the CEO and is responsible for designing and driving scalable acquisition and retention models that directly contribute to business growth.
  
  Working closely with the sales function and local clinic operations, the role will optimize the end-to-end patient journey—from acquisition to continued engagement—as a structured and repeatable system.
  
  Beyond strategy development, this role is expected to be hands-on where needed,leading execution and continuous improvement while building a scalable growth model.
  
  The role also leads the design and operation of continuous improvement cycles based
  on data analysis and deep understanding of patient behavior.
  
  【Key Responsibilities】
  1) Design of Acquisition & Retention Structure
  • Design end-to-end acquisition and retention strategies (channels, funnel,
  customer journey)
  • Develop scalable structures to maximize LTV
  • Bridge B2B (sales) and B2C (patient experience) into an integrated model
  2) Execution & Optimization
  
  • Drive initiatives in collaboration with internal teams and external vendors
  • Lead hypothesis-driven cycles: planning → execution → validation → improvement
  • Propose improvements based on both quantitative and qualitative insights
  3) KPI Design & Performance Management
  • Define KPIs across acquisition, conversion, retention, and LTV
  • Monitor performance and drive continuous improvement based on data
  • Promote data-driven decision-making
  4) Strategy & Prioritization
  • Develop marketing strategies aligned with business goals
  • Define priorities and roadmap for initiatives
  • Translate business strategy into actionable plans
  5) Cross-functional Collaboration & Vendor Management
  • Design collaboration across internal stakeholders, including sales and clinic
  operations
  • Manage and align external vendors (Japan and local markets)
  • Ensure consistency between strategy and execution across all touchpoints