概述

• 薪资

  4,000 MYR ~ 7,000 MYR

• 工作行业

  Education

• 工作内容

  ■ ROLE SUMMARY
  We are hiring a Web Developer to work cross-functionally with:
  - Marketing (traffic & visibility)
  - Sales (conversion & objections)
  - Product (positioning & packaging)
  Your job is not just to build pages, but to build revenue infrastructure
  
  ■ CORE RESPONSIBILITIES
  1. Marketing Support – Visibility & SEO Execution
  You will implement and maintain all SEO and structural improvements:
  ・Build SEO-optimized landing pages in Thrive Architect (WordPress)
  ・Implement structured 5W1H content sections
  ・Build FAQ and comparison blocks
  ・Improve internal linking structure
  ・Implement breadcrumbs and crawlable navigation
  ・Ensure dropdown menus use HTML/CSS (not JS-dependent)
  ・Improve blog categorization and pillar structure
  ・Add article-type labels and filtering
  ・Implement structured data (Schema / JSON-LD)
  ・Maintain sitemap and indexing health
  ・Ensure GPTBot and AI crawlers are not blocked
  ・Improve Core Web Vitals and page speed
  You are responsible for making strategy executable.
  
  2. Sales Support – High-Converting Sales Pages
  You will work directly with the Sales Team to:
  ・Build full sales pages for courses and programs
  ・Design objection-handling sections
  ・Build comparison tables (Program vs Self-Learning)
  ・Build FAQ sections based on real sales objections
  ・Implement testimonial sections strategically
  ・Improve clarity and scannability
  ・Optimize CTA placement and page flow
  
  You must understand:
  ・Problem agitation
  ・Objection handling
  ・Urgency mechanics
  ・Information hierarchy
  ・Above-the-fold conversion strategy
  ・We are not looking for pretty pages.
  
  We are looking for pages that convert qualified prospects.
  
  3. Product Team Support – Product Positioning & Page Architecture
  You will work with Product to:
  ・Design product pages for new programs
  ・Structure category pages (Foundation / Advanced / Mastery)
  ・Create modular page templates for new course launches
  ・Improve clarity of program pathways
  ・Build upgrade / cross-sell structures
  ・Design package breakdown pages clearly
  You will help translate product complexity into structured, clear pages.
  If a product is confusing online, that is a structural failure.
  
  4. Conversion Rate Optimization (CRO)
  ・Implement A/B tests (headlines, CTA positions, layout blocks)
  ・Improve mobile conversion experience
  ・Optimize long-form pages for readability
  ・Reduce drop-offs on key pages
  ・Improve loading speed on high-traffic pages
  ・Improve WhatsApp click-through sections
  
  5. E-E-A-T & Authority Implementation
  ・Build and maintain author pages for trainers, Expertise page & Testimonial page
  ・Implement internal linking from blogs to trainers, LinkedIn profile linking
  ・Ensure structured author markup
  ・Maintain authority signals across the site
  
  6. Ongoing Technical Maintenance
  ・Monitor Google Search Console
  ・Fix crawl errors
  ・Maintain indexing health
  ・Improve site performance
  ・Coordinate with external SEO vendors when required