概述

• 薪资

  20,000 MYR ~ 25,000 MYR

• 产业类别

  Manufacturing(Automobile)

• 工作内容

  ■ PURPOSE OF POSITION
  To provide strategic leadership and vision for the newly established Brand & Marketing Division.
  The General Manager will be overseeing the formulation and execution of annual brand and marketing roadmaps and driving a comprehensive communication strategy that bridges traditional media (ATL/BTL) with performance-driven digital marketing, and taking responsibility for lead generation (awareness → interest → lead acquisition).
  To be part of the management team and key leader that will define and enhance the long-term brand value of the company in Malaysia.
  
  ■ RESPONSIBILITIES
  ・Strategic Brand Leadership & Planning (30%)
  - Brand Definition & Maintenance: Lead the task force team in defining, maintaining, and managing the corporate brand value. Ensure consistency of the Mitsubishi Motors identity across all touchpoints.
  - Strategic Formulation: Develop and oversee mid-to-long-term marketing strategies and annual business plans that align with global directives and local sales targets.
  - Market Intelligence (MI): Direct comprehensive market research and environmental analysis (PEST, Competitor Analysis) to identify emerging trends and opportunities in the automotive sector.
  - Effectiveness Analysis: Establish frameworks for analysing promotion effectiveness to ensure optimal ROI on marketing spend and collaborate with sales team to strengthen funnel analysis capability. (Brand Awareness -> Engagement -> Conversion -> Quality Leads)
  
  ・Marketing Communications & Campaign Execution (25%)
  - Integrated Communications: Oversee the "Marketing Communications Department" in the execution of 360-degree campaigns involving ATL (TV, OOH, Newspaper), BTL (Events, Auto Shows, In-store POP), and digital advertising (SEM, SEO, social media).
  - Digital Ecosystem Ownership: Take ownership of the official website, landing pages, and overall web management to ensure a seamless user experience.
  - Media Management: Strategize and oversee media buying and creative production management to ensure cost-efficiency and high-quality creative output.
  - Lead Generation: Own the process from awareness and interest to MQLs (Marketing Qualified Leads) acquisition, and optimize lead handover process to the Sales Division.
  
  ・Digital Transformation & Performance Marketing (25%)
  - Data-Driven Management and Optimization: Champion a culture of data analysis, utilizing customer behavior data and improve funnel performance. Set and monitor KPIs (brand awareness, NPS, lead volume, CPL, ROI).
  - Search & Performance: Guide strategies for SEM (Search Engine Marketing), SEO (Search Engine Optimization), and performance based advertising across platforms (Google, Meta, TikTok).
  
  ・Organizational Leadership (20%)
  - Team Building: Recruit, mentor, and lead the division, fostering a collaborative and high-performance culture.
  - Budget Management: Plan and manage the overall division budget, allocating resources effectively between branding, digital, and events.
  - Develop and mentor high-potential leaders to build a strong succession pipeline.