Overview

• Salary

  4,000 MYR ~ 6,000 MYR

• Industry

  Manufacturing(Other)

• Job Description

  Lead marketing initiatives to build Campus STYLE as a strong and engaging stationery brand - growing brand awareness, reaching new audiences, and creating meaningful customer experiences. You will be the creative and market-facing lead within the marketing team, with primary responsibility for social media, brand communication, KOL / influencer collaborations, events, and seasonal marketing campaigns.
  
  1) Social Media & Brand Communication
  - Manage and grow the brand's social media channels through engaging content and campaigns.
  - Manage customer engagement, comments, DMs, and KOL / influencer collaborations.
  - Work with external vendors and content creators on creative production.
  - Monitor social media performance and identify content that works.
  - Manage social media and digital advertising budgets.
  
  2) Events & Brand Experiences
  - Plan and lead pop-ups, fairs, exhibitions, and in-store brand activations from concept to execution.
  - Develop event concepts, promotions, product selection, and customer experiences.
  - Support company events where the brand is represented.
  - Represent Campus STYLE at external and industry events when required.
  
  3) Seasonal & Marketing Planning
  - Develop seasonal marketing campaigns and promotional concepts based on market, category, consumer, and competitor trends.
  - Provide creative direction and marketing concepts for in-store execution.
  - Identify opportunities to grow brand awareness and attract new customer segments.