Overview

• Salary

  4,000 MYR ~ 6,000 MYR

• Industry

  Retail/Distribution(Fashion&Apparel), Retail/Distribution(Other)

• Job Description

  【Summary】
  This role focuses on developing brand strategy and driving market leadership through integrated 360° marketing campaigns and strong consumer insights. It also involves cross-functional collaboration, budget management, and supporting team development to deliver sustainable business growth.
  
  【Key Responsibilities】
  - Collaborate with the Brand Manager to develop brand positioning and annual marketing strategies
  - Drive brand leadership and sustainable market share growth within the men’s grooming category
  - Lead the planning and execution of integrated 360° marketing campaigns across digital, influencer, in-store, and media channels
  - Work closely with creative and media agencies to deliver impactful and effective campaigns
  - Generate consumer and market insights through social listening, data analysis, and market research
  - Develop strategies based on a deep understanding of young Malay male consumers and category trends
  - Partner with global and local product development teams to identify and evaluate new product and marketing opportunities
  - Manage the A&P budget to balance revenue growth, cost efficiency, and brand equity
  - Collaborate cross-functionally with sales, trade marketing, and other internal teams to ensure strong alignment and execution
  - Support and guide junior team members to foster collaboration, creativity, and continuous learning