Overview

• Salary

  4,000 MYR ~ 6,000 MYR

• Industry

  Publishing/Printing/Advertising/Broadcasting

• Job Description

  Job Roles:
  We are looking for an experienced and result-driven Product Development Executive to join our awesome marketing team! As a Product Development Executive at our company, you will be developing position recommendations for companies looking at developing or expanding their brands, guide market research analysis and define a company’s tone so that everything matches with campaign initiatives.
  
  Key Responsibilities:
  1. Define the product strategy and roadmap.
  2. Manage and develop a product or service through its full lifecycle to bring value to customers including new features & regular product releases.
  3. Identify potential new products by analysing its market share/ market competition, revenue, profit and return of investment of developing and market penetration channels
  4. Assess competitor products and identify key requirement for products or upgrades.
  5. To initiate a survey on the existing and upcoming promotions and evaluate promotional plans to ensure that they are consistent with the product line strategy.
  6. Review and enhance promotional content (onsite and offsite) and assess and enhance the current platform UIUX flows.
  7. Monitor the product lifecycle for both newly launched and existing products. Gain a deep understanding of customer experience, identify, and fill product gaps and propose a product marketing plan and budget to grow market share, improve customer experience and drive
  growth.
  8. Work closely with campaign stakeholders and copywriters to create the app and web push messages, website and EDM content wireframes.
  9. To communicate the product strategy to all relevant participants and stakeholders. Work closely with other departments in coordinating activities such as project management operations, marketing operations, customer service, compliance, tele-marketing etc to support
  all creative and communication-related product enquiries.