概述

• 薪资

  6,300 MYR ~ 7,300 MYR

• 产业类别

  IT/Telecommunications, Trading Firm

• 工作内容

  ■ JOB SUMMARY
  ・The Senior Product Manager – Projectors is responsible for driving the commercial success of the assigned projector portfolio through strong product ownership, go-to-market leadership, and in-market execution.
  ・This role leads go-to-market (GTM) strategies, promotional planning, and retail storefront initiatives while working closely with regional HQ, sales, marketing, and channel partners to deliver sustainable growth and market competitiveness.
  
  ■ KEY ACCOUNTABILITIES
  • Product Strategy & Portfolio Ownership
  ➢ Own the end-to-end product lifecycle for assigned projector categories (e.g. Home, Business, Education, Retail Signage).
  ➢ Translate HQ product direction into locally relevant strategies, positioning, and pricing frameworks.
  ➢ Conduct market, customer, and competitor analysis to identify portfolio gaps, opportunities, and risks.
  ➢ Define product mix, roadmap recommendations, and exit strategies for underperforming models.
  ➢ Drive annual business planning, forecasting, and margin management.
  • Go-To-Market (GTM) Strategy & Execution
  ➢ Develop and execute comprehensive GTM plans for new product introductions, covering pricing, channel strategy, messaging, and launch timelines.
  ➢ Lead synchronized online and offline launches, ensuring consistent messaging and execution across all touchpoints.
  ➢ Define target segments, use-case scenarios, and key value propositions for each model.
  ➢ Own post-launch performance tracking and optimization.
  • Promotional & Campaign Planning
  ➢ Plan and manage product-driven promotional activities, including seasonal campaigns, bundle offers, rebates, and tactical pricing support.
  ➢ Work closely with marketing teams to develop integrated campaigns across digital, retail, and channel platforms.
  ➢ Ensure promotions are aligned with business objectives, inventory health, and brand positioning.
  ➢ Evaluate promotion effectiveness and ROI, recommending adjustments as needed.
  • Retail Storefront & In-Store Execution
  ➢ Lead product visibility and merchandising strategies for retail storefronts and experience zones.
  ➢ Define demo concepts, planogram guidelines, POS materials, and experiential storytelling for projector displays.
  • Internal
  ➢ Collaborate with sales and retail teams to ensure correct product placement, demo readiness, and staff product knowledge.
  ➢ Drive consistency of in-store execution across key retail partners and monitor compliance.
  • Sales Enablement & Channel Management
  ➢ Act as the primary product expert supporting sales teams, distributors, and key channel partners.
  ➢ Develop sales toolkits, competitive comparison materials, demo scripts, and training programs.
  ➢ Support key projects, tenders, and strategic opportunities with solution-based product recommendations.
  ➢ Partner with sales to manage sell-in, sell-through, and inventory planning.
  • Performance Tracking & Business Reporting
  ➢ Monitor sales performance, market share, pricing trends, and competitive movements.
  ➢ Prepare regular management reports, post-launch reviews, and business performance updates.
  ➢ Use data insights to drive corrective actions and continuous improvement.