概述

• 薪资

  3,800 MYR ~ 5,000 MYR

• 工作行业

  Trading Firm

• 工作内容

  Overseeing a marketing team of 3 members, report directly to MD
  
  <JOB SCOPE>
  1. Plan and execute integrated marketing communications for all FUJIFILM products.
  2. SNS planning (Corporate Website and FB for DSC, Instax and Astalift).
  3. Advertising & Promotion Budget Planning.
  4. Media Relations with newspaper and magazine.
  5. FUJIFILM World News, Flash Regional Newsletter updates and Regional Communications.
  
  <DESCRIPTION OF DUTIES & RESPONSIBILITIES>
  Plan and execute integrated marketing communications for all FUJIFILM products.
  - Plan advertising campaign & promotion activities for traditional and new media for new /existing products with individual product managers on their requirements and directions of campaign.
  - To liase with advertising agency & online agency for implementation and execution.
  
  Plan, manager and execute all consumer, partners/dealers & internal on ground activities.
  - Coordinate and plan launch events, road shows and/or workshops for all company products, services and internal events.
  - To work closely with product mangers on events detail requirements and coordinate with advertising agencies/event company on mechanics and event set-up details. Presentation to management on proposed plan & executing upon approval.
  - Present physical on launch events preparations to ensure smooth running of events.
  
  SNS planning (Corporate Website and FB for DSC, Instax and Astalift).
  - Plan on monthly basis with product managers on their requirements on product announcement, on-ground events/activities and online promotion and laise with integrated marketing company on requirements.
  - To gather and update all information on the response & success of each activities.
  - Compiling monthly report & customer database on online activities to gauge effective of FB activities
  
  Advertising & Promotion Budget Planning
  - To plan & submit yearly advertising & promotion budget and to execute all campaign within bridget.
  
  Media Relations with newspaper and magazine & FUJIF-UM World News & Flash Regional Newsletter updates and Regional Communications.
  - To coordinate with agency on sending out media releases and providing new product for review (DSC) or sampling for Astalift to newspaper/magazine and ensuring write-ups in their media.
  - To prepare and submit articles within the stipulated time to ensure article are in.