概要

• 給与

  4,500 MYR ~ 7,000 MYR

• 業界

  Retail/Distribution(Fashion&Apparel), Retail/Distribution(Other)

• 仕事内容

  【Job Summary】
  The Product Development Assistant Manager /Senior Executive is responsible to implement completely new product planning and development under existing brand such as Gatsby, Pucelle, Lucido-L including new brand that align with company business strategy. This role involves managing 3C analysis, hypothesis making with STP and Concept, verification survey, and developing product leading the people involved such as designers, laboratory/suppliers. Responsibilities also include ensuring consistent understanding of new brand/product guideline with other division of advertisement and promotion who handle communication to consumers. Target is Malaysia mass market and consumers with all races, genders and areas from urban to rural. On the other hand, the new brand/product you created could also be imported and sold by other branches around the world.
  
  【Job Responsibilities】
  - Gather the information through the existing numerical data, internet, market visit and casual consumer interview by online or offline.
  - Make STP and competitive brand/product concept as the hypothesis utilizing 3C/SWOT framework.
  - Verify the accuracy of the hypothesis by consumer research such as FGD/IDI including Quantitative Research with research agents.
  - Analyze the result of survey and specify consumer insight to fix the final STP and concept.
  - Explain the direction to all of related collaborators such as designer, ODM supplier or internal laboratory department in Japan or Indonesia to lead the formula, package design creation and COG/MOQ management.
  - Evaluate the given formula sample to achieve the target function and confirm package design sample to give supplier collection to lead ideal color and printing.
  - Conduct final research of CLT to verify whether the concept-materialized formula/package design/price could be really accepted by target consumers .
  - Make and provide brand/product guideline to other divisions for consistent 4P marketing and execution.
  - Sometimes visit overseas to gather seeds of idea, discuss with development partners/suppliers.
  - Post-launching research after launch.
  - For Assistant Manager, To improve the overall team capabilities by educating subordinates, and to lead team and gain the trust of other departments to advance business execution.