Job Description

Responsibilities:

• Develop, source and innovate new products and services to help children learn core skills.
• Spearhead consumer insight researches and authentic testimonial marketing initiatives.
• Distil, collate and generate new ideas based on consumer insights from all stakeholders.
• Manage digital marketing and its ecosystem through the line.
• Optimize marketing budget, planning and execution.
• Communicate and align marketing plans through the line.
• Measure, report and improve product performance throughout the region.
• Build strategic relationships with district managers, key industry players, agencies and vendors.
• Manage situational changes with strong acumen, agility and maturity.
• Contribute to the continuous improvement of long-term strategic plan.