Overview

• Salary

  8,000 MYR ~ 15,000 MYR

• Industry

  Retail, Manufacturing(Other)

• Job Description

  【Job Summary】
  We are seeking an experienced, dynamic, and strategic Senior Marketing Manager to serve as the department head and lead our overall marketing strategy and operational execution in Malaysia. As the primary authority within the marketing division, you will be responsible for steering end-to-end marketing functions across both B2C and B2B sectors. In this role, your primary mission is to elevate brand visibility, drive demand generation, refine product positioning, establish robust pricing models, and optimize distribution channel dynamics across the domestic market.
  
  Currently, our marketing function is managed by a small, dedicated team of two. While the operational foundation is solid, there is a clear strategic imperative to modernize, structure, and professionalize our market-facing capabilities. You will step into a pivotal leadership role, taking full ownership of comprehensive market research, data-driven pricing strategies, channel partner engagement, dealer promotional frameworks, and trade marketing initiatives. The focus of your responsibilities will be split into two main core domains: driving end-user PR and consumer branding (60% focus) to articulate our key product USPs, and creating, executing, and evaluating high-impact dealer and retailer promotional campaigns (40% focus) to expand trade distribution networks and dealer loyalty.
  
  As a strategic driver, you will address critical operational gaps in market intelligence and channel expansion. This includes conducting structured field research, monitoring macroeconomic and industry trends, observing modern retail rollouts (such as home living and retail chain expansions across Malaysia), and analyzing customer purchasing behaviors. Furthermore, you will take full control of pricing frameworks, moving away from ad-hoc pricing to sophisticated value-based and competitive pricing models that safeguard market share while enhancing overall profitability. In promotion management, you will replace informal dealer support initiatives with structured, measurable sales enablement toolkits, nationwide promotional campaigns, and Joint Business Planning (JBP) programs tailored for local home appliance dealers and retail chains.
  
  Working closely with executive leadership—including direct reporting to the Managing Director—and collaborating across procurement, sales, and supply chain functions, you will bring structure, creative vision, and analytical rigor to the department. You will also directly mentor, guide, and develop junior marketing executives and team members, transforming the team into a high-performing marketing center of excellence. If you are a proactive marketing leader with a proven background in durable goods, home living solutions, or commercial equipment, and thrive in an environment where you can build strategies from the ground up while making a direct commercial impact, this role offers an exceptional platform to accelerate your career.
  
  【Responsibilities】
  ・Strategic Marketing Leadership & Departmental Management: Serve as the senior marketing authority in Malaysia, overseeing overall marketing vision, annual budget planning, resource allocation, and campaign execution. Direct, mentor, and build a high-performing team to elevate internal marketing competencies.
  
  ・Consumer PR & Brand Positioning (60% Focus): Develop and execute multi-channel PR, digital branding, media, and consumer campaigns to effectively communicate product benefits, features, and brand reliability to end-users across digital, social, and traditional media platforms.
  
  ・Dealer & Trade Promotions (40% Focus): Design, roll out, and evaluate B2B promotional programs for regional dealers, home appliance retailers, and trade channels. Develop dedicated trade collateral, incentive schemes, point-of-sale materials (POSM), and campaign ROI tracking mechanisms.
  
  ・Pricing Strategy & Revenue Optimization: Formulate end-to-end pricing strategies and competitive pricing structures. Analyze market dynamics, product cost structures, and competitor price positioning to maximize margin management and market competitiveness.
  
  ・Market Intelligence & On-Site Field Research: Conduct rigorous primary and secondary market research, trade visits, competitor analysis, and retail store audits (including benchmarking against major home living retail expansions) to identify emerging trends, pricing movements, and new channel opportunities.
  
  ・Cross-Functional Alignment & Sourcing Support: Partner closely with internal procurement, sales management, and regional procurement teams to align product introduction roadmaps, demand forecasting, inventory planning, and trade marketing budgets.