Job Description

■ JOB SUMMARY ・The Senior Product Manager – Projectors is responsible for driving the commercial success of the assigned projector portfolio through strong product ownership, go-to-market leadership, and in-market execution.・This role leads go-to-market (GTM) strategies, promotional planning, and retail storefront initiatives while working closely with regional HQ, sales, marketing, and channel partners to deliver sustainable growth and market competitiveness.■ KEY ACCOUNTABILITIES• Product Strategy & Portfolio Ownership ➢ Own the end-to-end product lifecycle for assigned projector categories (e.g. Home, Business, Education, Retail Signage). ➢ Translate HQ product direction into locally relevant strategies, positioning, and pricing frameworks. ➢ Conduct market, customer, and competitor analysis to identify portfolio gaps, opportunities, and risks. ➢ Define product mix, roadmap recommendations, and exit strategies for underperforming models. ➢ Drive annual business planning, forecasting, and margin management.• Go-To-Market (GTM) Strategy & Execution ➢ Develop and execute comprehensive GTM plans for new product introductions, covering pricing, channel strategy, messaging, and launch timelines. ➢ Lead synchronized online and offline launches, ensuring consistent messaging and execution across all touchpoints. ➢ Define target segments, use-case scenarios, and key value propositions for each model. ➢ Own post-launch performance tracking and optimization.• Promotional & Campaign Planning ➢ Plan and manage product-driven promotional activities, including seasonal campaigns, bundle offers, rebates, and tactical pricing support. ➢ Work closely with marketing teams to develop integrated campaigns across digital, retail, and channel platforms. ➢ Ensure promotions are aligned with business objectives, inventory health, and brand positioning. ➢ Evaluate promotion effectiveness and ROI, recommending adjustments as needed.• Retail Storefront & In-Store Execution ➢ Lead product visibility and merchandising strategies for retail storefronts and experience zones. ➢ Define demo concepts, planogram guidelines, POS materials, and experiential storytelling for projector displays.• Internal ➢ Collaborate with sales and retail teams to ensure correct product placement, demo readiness, and staff product knowledge. ➢ Drive consistency of in-store execution across key retail partners and monitor compliance.• Sales Enablement & Channel Management ➢ Act as the primary product expert supporting sales teams, distributors, and key channel partners. ➢ Develop sales toolkits, competitive comparison materials, demo scripts, and training programs. ➢ Support key projects, tenders, and strategic opportunities with solution-based product recommendations. ➢ Partner with sales to manage sell-in, sell-through, and inventory planning.• Performance Tracking & Business Reporting ➢ Monitor sales performance, market share, pricing trends, and competitive movements. ➢ Prepare regular management reports, post-launch reviews, and business performance updates. ➢ Use data insights to drive corrective actions and continuous improvement.