Overview

• Salary

  3,000 MYR ~ 4,000 MYR

• Industry

  Retail/Distribution(Fashion&Apparel)

• Job Description

  Responsibilities
  - Strategically build, set up, manage and optimise digital campaigns across various traffic sources or various online marketing platforms
  - Plan, manage and execute SEO, SEM, PPC, Marketing Database, Google Advertising and social media advertising campaign
  - Ensure agreed campaign deliverable are carried out on a timely manner
  - Manage site analytics and testing to drive growth for e-commerce KPIs. Used a/b testing to drive improvement in site conversion. Improved user engagement through detailed analytics and user testing
  - Manage and perform daily account responsibilities associated with all the online marketing platforms
  - Monitor, analyse campaign performance, evaluate campaign data, make statistically stable & relevant optimisations and recommendations
  - Build and develop new & existing campaigns across real-time bidded media platforms
  - Drive quality leads by implementing bidding strategies and keyword management using metrics
  - Plan, execute and optimise campaigns based on real-time performance and ROI
  - Monitor, assess and react to competitor strategies
  - Generate weekly, monthly Ad performance reporting and any analysis report on the campaigns; Perform weekly and / or monthly KPI reviews
  - Deep dive analysis for specific issue and tangible recommendation based on findings<
  - Closely monitor digital campaigns performance to ensure KPI and campaign objectives are met and to ensure ROI of the campaign launch
  - Monitor and keep an eye on latest performance marketing trends, techniques, tools &amp; traffic sources
  - Work closely with internal creative / design team, copy writing, social media producer to ensure marketing strategies and social media promotions are improving visibility and driving conversion goals
  - Collaborate cross department when necessary with e-Commerce, Operations and other relevant department
  - Assist the management on measurement of marketing and customer related metrics such as sales, trend analysis, spending pattern etc
  - Any other ad hoc assignments assigned by superior from time to time