Performance Marketing (Digital) Executive ID:48291
3,000 MYR ~ 4,000 MYRCheras3ヶ月以上前概要
給与
3,000 MYR ~ 4,000 MYR
業界
Retail/Distribution(Fashion&Apparel)
仕事内容
Responsibilities
- Strategically build, set up, manage and optimise digital campaigns across various traffic sources or various online marketing platforms
- Plan, manage and execute SEO, SEM, PPC, Marketing Database, Google Advertising and social media advertising campaign
- Ensure agreed campaign deliverable are carried out on a timely manner
- Manage site analytics and testing to drive growth for e-commerce KPIs. Used a/b testing to drive improvement in site conversion. Improved user engagement through detailed analytics and user testing
- Manage and perform daily account responsibilities associated with all the online marketing platforms
- Monitor, analyse campaign performance, evaluate campaign data, make statistically stable & relevant optimisations and recommendations
- Build and develop new & existing campaigns across real-time bidded media platforms
- Drive quality leads by implementing bidding strategies and keyword management using metrics
- Plan, execute and optimise campaigns based on real-time performance and ROI
- Monitor, assess and react to competitor strategies
- Generate weekly, monthly Ad performance reporting and any analysis report on the campaigns; Perform weekly and / or monthly KPI reviews
- Deep dive analysis for specific issue and tangible recommendation based on findings<
- Closely monitor digital campaigns performance to ensure KPI and campaign objectives are met and to ensure ROI of the campaign launch
- Monitor and keep an eye on latest performance marketing trends, techniques, tools & traffic sources
- Work closely with internal creative / design team, copy writing, social media producer to ensure marketing strategies and social media promotions are improving visibility and driving conversion goals
- Collaborate cross department when necessary with e-Commerce, Operations and other relevant department
- Assist the management on measurement of marketing and customer related metrics such as sales, trend analysis, spending pattern etc
- Any other ad hoc assignments assigned by superior from time to time
求めている人材
応募条件
- Education Background : Candidate must possess at Bachelor’s Degree / Post Graduate Diploma / Professional Degree in Marketing, Advertising / Media, or equivalent
- Experience :Minimum 3 years working experience with portfolio ranging from Digital Marketing, e-Commerce and any advertising agency
- Require Skill : Good knowledge of digital marketing platform eg. Social Media, Website, SEO, Analytical and etc
- Experience in setting up retargeting ads, conversion optimization, keyword analysis]
-Strong analytical, critical thinking mindset and communication skills
- Ability to multitask and perform under tight deadlines
- Must be able work independently, highly self-motivated, good attitude and responsible
- Would prefer if the candidates have exposure in fashion / cosmetics英語
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その他言語
Mandarin, English
その他
福利厚生
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就業時間
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休日
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職種