Overview

• Salary

  5,000 MYR ~ 8,000 MYR

• Industry

  Manufacturing(Food)

• Job Description

  ■Business and Brand Management
  - Ensure all brand marketing activities are executed inline with agreed global/regional
  brand strategy.
  - Build and maintain brand health.
  
  ■Marketing Strategy Management:
  - Sales: To plan the annual sales target and expenses budget. To ensure the achievement of
  sales budget within the expenses allocations
  - Above The Line (ATL): To work closely with Advertising Agency on the ATL advertising plan to manage the effectiveness of the consumer communication tool; To meet the marketing objective such as increase brand awareness, improve brand image, improve
  consumer perception
  - Below The Line (BTL): To plan the BTL sales promotion and PR activities to increase sales off take, improve shelf display, induce trial purchase experience and etc.
  - Profitability: To manage the product profitability at planned gross profit (GP) and
  Operating Profit (OP) level by having a deep understanding on the costing structure of the
  designated brand.
  
  ■Marketing Planning:
  - Marketing Plan: To prepare the annual marketing plan which include the situation analysis (market, consumer, competitor, sales performance and resource), identify key issue, propose directional solution and action plan.
  - Mid Term/Long Term Plan: To set direction of next 3-years to 5-years plan based on SWOT analysis by taking into considerations both internal and external factors for future company expansion plan
  
  ■Product/Business Development and Improvement:
  ◎New Product Development: To promote company diversification program.
  - To conduct analysis on market opportunities, trend and internal resource.
  - To establish product concept for prototype recipe development.
  - Development schedule (until product launching)
  - Brand name, package and design development
  - Marketing and sales plan (Profit and Loss Plan and expenses budget)
  - Market survey to understand the consumer needs and behaviour, concept acceptance
  and prototype preference
  -Market survey to understand the consumer needs and behaviour, concept acceptance and prototype preference
  - Rules and Regulations for package labelling
  - Launching of new products and monitor the progress.
  - Product application and recipe planning and developmen
  
  ◎Improvement of Existing Product:
  - Continuous study to understand consumer insight and propose counter measure such as change product concept, modify packaging structure, alter packaging design to enhance the product competitive edge.
  - To make improvements recommendations based on internal sales staffs and external consumer feedback
  - To coordinate with related department on the cost down programs to promote cost competitiveness and profit improvements.