THE GREAT RESTRUCTURING

ASEAN Consumer & Business Pulse Survey 2026
Malaysian Professionals Are Rethinking Their Next Career Move

What’s shaping career decisions, and how can you prepare for what comes next?

Malaysia’s job market is evolving, and professionals are reassessing what they want from their careers and how they prepare for the future.

Among Malaysians aged 25–34, 34% are considering a career change, while income growth is the leading career-change motivator in Malaysia.

AI and automation are also becoming part of the equation, influencing how professionals think about their skills, employability and future career options.

So, what could these shifts mean for your next career move?

The Great Restructuring: ASEAN Consumer & Business Pulse Survey 2026, by Reeracoen Group × Rakuten Insight, reveals how Malaysian professionals are responding to changing career expectations and how these shifts compare across ASEAN.

🔍 Key Malaysia Insights
• 34% of Malaysians aged 25–34 are considering a career change
• 47% cite income growth as a career-change motivator, the leading motivator in Malaysia
• 25% cite AI and automation as a career-change motivator
• 54% are seeking additional income

💡 Why This Matters
Career priorities are changing.

As technology, skills requirements and workforce expectations evolve, professionals need to think about how they can remain competitive and position themselves for future opportunities.

For some, this may mean building new skills. For others, it may mean exploring different roles, industries or career paths that offer stronger long-term growth.

The question is not simply “Should I change jobs?” but “How can I position my career to stay relevant and ready for what comes next?”

🚀 What You’ll Gain
✅ Understand what is shaping career decisions in Malaysia
✅ Discover how income growth, AI and changing priorities may influence career choices
✅ See how Malaysian professionals compare with talent across ASEAN
✅ Gain insights to make more informed and future-ready career decisions

📊 Get the Full Report
Discover the workforce trends shaping careers in Malaysia and across ASEAN and prepare yourself for what comes next.

👉 Complete the form to receive your copy of The Great Restructuring: ASEAN Consumer & Business Pulse Survey 2026.