工作内容
1. Develop and implement strategic business planning to attract inbound tourists specifically from the regional markets namely China, Hong Kong, Taiwan, Indonesia, Philippine, Singapore, Thailand, Vietnam, Cambodia, and other markets i.e. Europe, Americas, Middle East, etc. to the Mitsui Outlet Park KLIA Sepang2. Identify and build business relationships with strategic partners namely tour operators, travel agents, tourist guides, hotels, bus operators, taxis, etc. aligned to target markets3. Develop and manage strategic communication channels according to target markets4. Understand the various inbound market needs, demands, preferences and develop a dashboard of intelligence for internal and tenants’ knowledge for further performance enhancement5. Build cordial and professional working relations with other departments / units to ensure smooth implementation of inbound marketing activities6. Establish measurable Key Performance Indicators / Targets for all efforts, review effectiveness of inbound marketing activities and identify gaps for further improvement7. Develop a loyalty program that supports the business model and provide value added benefits for stakeholders8. Constantly keep abreast of the latest inbound marketing trends, digital innovations and other communication channels and propose appropriately for further enhancement of engagement efforts9. Perform and execute any other duties assigned by your superior that may be deemed appropriate to this role
