工作内容

As a leading ecommerce company based in Singapore, we specialize in e-retailing our own brand of health supplements to a global audience. We strive to create value and make a positive difference in the world, one life at a time. We believe that even the smallest action can define one’s destiny, and are committed to the creation of products that enhance the lives of our consumers.Mission of the role:The E-commerce marketing lead is responsible for the management & optimization of our e-commerce/shopify websites. He/She must be able to conduct data analysis to generate data-driven market insights, to then work with various teams to implement and increase both revenue & profitability of the shopify websites. Job Duties and Responsibilities:・Oversee and directly manage all e-commerce/shopify websites and its online activity in order to generate sales and acquire traffic. This includes but not limited to, daily maintenance, campaign execution, and price updates.・Prepare and create product listings on the Shopify platform. Ensure functionality on a daily basis by doing website checks.・Develop and implement ecommerce strategy which may include, content marketing, email marketing campaigns, management of subscriber lists etc.・Produce weekly, monthly, quarterly, and yearly reporting on key e-commerce KPIs (sales, conversion rate, traffic, etc.) including forecasting, profit/loss, and useful market insights to the leadership team.・Work closely with various internal stakeholders to plan and optimize our existing e-commerce brands exposure, quality and performance.・Serve as the primary liaison between our company and the external agency tasked with developing our e-commerce portals. Ensure that project timelines, budget constraints and quality standards are met.・Analyze past campaigns in order to improve marketing effectiveness and ROI.・Identify and evaluate new marketing opportunities to increase direct internet traffic as well as monitoring the online presence as well as online marketing activities of immediate competitors.・Conduct market research and stay up to date with the latest E-commerce trends/marketing strategies and execution in order to increase online sales.