Top Strategies for Attracting and Retaining Talent: Prioritizing Work-Life Balance and Career Growth, According to Our Survey Results

Market InsightApril 13, 2023 13:17

Key Points:
1. Work-life balance is a top priority for employees.
2. Employees want clear career paths and opportunities for growth.
3. A positive work culture that fosters open communication and mutual support is essential.


At Reeracoen Malaysia, we conducted a survey in January to find out what job seekers value most in their ideal working environment. From our survey of 831 respondents, we found that work-life balance and career growth are critical factors in attracting and retaining top talent.



Work-life balance was identified by 79.1% of respondents as their ideal working environment, making it the highest percentage response. This highlights the increasing importance of employee wellness and the need for supportive work culture. Employees are seeking a work environment that allows them to have a fulfilling personal life, while still maintaining their professional responsibilities.

The second highest response, at 66.4%, was having a clear career path and opportunities for growth. This emphasizes the need for organizations to provide a structured career progression plan for their employees. Employees want to know that they have a future with the company and that their hard work and dedication will be recognized and rewarded.

Following closely behind were a motivating environment (61%) and good relationships with co-workers and flexible working hours (both at 59.4%). These factors contribute to the overall work experience and job satisfaction of employees. A motivating work environment creates a sense of purpose and passion for the job, while good relationships with co-workers and flexible working hours foster a sense of camaraderie and work-life balance.

Finally, 58% of respondents identified a helpful working environment as important to them. This demonstrates the significance of a positive work culture that fosters open communication and mutual support among colleagues. When employees feel valued and supported by their colleagues and superiors, they are more likely to be engaged and committed to their work.

In summary, employers who prioritize work-life balance and career growth, as well as creating a motivating and helpful work environment with good relationships among colleagues and flexible working hours, are more likely to attract and retain top talent. By meeting the needs and desires of their employees, companies can create a positive work culture that benefits both the employees and the organization as a whole.


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