How to Write Job Postings That Attract High-Quality Candidates

GeneralMay 09, 2023 12:00

Hand writing with a pencil on a notebook, surrounded by a laptop, coffee cup, and additional notebooks on a table.

When it comes to recruiting, writing a job posting is often the first step in finding the right candidate. However, simply posting a job online is not enough to attract high-quality candidates. You need to make sure that your job posting stands out and is engaging enough to catch the attention of top talent.


A job posting is a detailed advertisement that outlines the responsibilities, requirements, and qualifications for a particular job opening. It is typically used by employers and recruiters to attract potential candidates and to provide a clear understanding of what the job entails. A job posting should include information such as the job title, job description, location, salary range, benefits, qualifications, and application instructions. A well-written job posting can help attract the right candidates and streamline the hiring process for employers.


Writing a good job posting is crucial for attracting the right candidates for the position. A well-crafted job posting not only provides a clear understanding of the role and responsibilities but also conveys the company's culture and values. It helps in setting realistic expectations for the applicants and increases the likelihood of attracting high-quality candidates who are a good fit for the role and the company. A good job posting can also save time and money by reducing the number of unqualified applicants and increasing the chances of finding the right person for the job faster.


1. Do’s: Start with a clear and concise job title
Don'ts: Use an unclear job title and job description

Your job title should accurately reflect the job role and be easily searchable by potential candidates. Avoid using internal jargon or overly complicated titles that may confuse or discourage candidates from applying.

2. Do’s: Use a compelling job description
Don’ts: Use generic or vague job descriptions

Your job description should be clear and detailed enough to give candidates a good understanding of what the role entails. Use bullet points to make it easier to read and avoid long paragraphs. Highlight the key responsibilities, required skills, and qualifications necessary for the role.

3. Do’s: Emphasize the company culture and values
Don’ts: Fail to promote the company culture or values

Top talent is often looking for a company that aligns with their values and work ethic. Be sure to include information about your company culture and values in the job posting. This can help attract candidates who are a good fit for your company and increase the likelihood of a successful hire.

4. Do’s: Be honest about the job requirements
Don’ts: List too many job requirements or qualifications

It's important to be honest about the job requirements, including any potential challenges or downsides to the role. This helps set realistic expectations and avoids any misunderstandings or disappointments down the line.

5. Do’s: Highlight the benefits and perks of the job
Don’ts: Neglect important details such as salary, benefits, and location

In addition to salary and benefits, highlight any unique perks or benefits that come with the job. This can include things like flexible work arrangements, training opportunities, or team-building activities.

6. Do’s: Use relevant keywords and phrases to attract top talent
Don’ts: Neglecting to include specific skills or requirements that are important for the job

Use relevant keywords and phrases that will attract the right candidates. This includes industry-specific terminology and certifications that are required for the job. This will help your job posting appear in relevant search results and attract top talent.

7. Do’s: Include a clear call to action
Don’ts: Forget to include contact information or instructions on how to apply.

Be sure to include a call to action at the end of the job posting, encouraging candidates to apply or contact you for more information. This can help increase the likelihood of receiving applications from top talent.

By following these tips, you can write job postings that attract high-quality candidates and help your company stand out in a competitive job market. Remember to be clear, honest, and engaging, and emphasize what makes your company and the job role unique.

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