概述

• 薪资

  25,000 MYR ~ 30,000 MYR

• 产业类别

  Web/Mobile/Game, Publishing/Printing/Advertising/Broadcasting, Consulting

• 工作内容

  < Job Summary >
  The General Manager (GM) is responsible for overseeing daily operations, managing a team, and implementing business strategies to ensure the company’s success. The GM will work closely with senior leadership to drive profitability, increase operational efficiency, and maintain high standards of customer satisfaction.
  
  < Duties & Responsibilities >
  1) Leadership & Team Management:
   Lead and manage all departments within the agency, including creative, account management, media buying, and strategy teams.
   Cultivate a creative, collaborative, and performance-driven environment.
   Oversee recruitment, training, and professional development for staff at all levels.
   Set clear performance objectives and conduct regular performance reviews.
  
  2) Client Relations & Account Management:
   Build and maintain strong relationships with key clients, understanding their advertising needs, goals, and expectations.
   Ensure client satisfaction by delivering innovative advertising campaigns, meeting deadlines, and exceeding targets.
   Oversee the management of client accounts and the successful execution of campaigns, from ideation to delivery.
   Act as a senior point of contact for client escalation and problem resolution.
  
  3) Creative & Marketing Strategy:
   Work with creative teams to develop and implement innovative advertising strategies that align with client objectives.
   Oversee the creative process to ensure high-quality, effective advertising solutions across various platforms.
   Stay ahead of industry trends and ensure the agency’s advertising strategies are cutting-edge and in line with current market demands.
  
  4) Financial & Operational Oversight:
   Manage the financial health of the agency, including overseeing budgets, forecasting, and P&L management.
   Drive profitability by maximizing resource utilization and controlling operational costs.
   Monitor key performance indicators (KPIs) to assess the agency’s performance and implement improvements where needed.
  
  5) Strategic Business Development & Growth:
   Develop and implement strategies to acquire new business, expand existing client relationships, and explore new markets.
   Identify opportunities for growth, including new service offerings, partnerships, or expansions.
   Drive the agency's positioning in the competitive advertising market by ensuring strong brand presence and thought leadership.
  
  6) Operational Efficiency:
   Streamline processes across creative, client services, and other teams to ensure timely delivery of campaigns and optimal productivity.
   Ensure the agency is compliant with all advertising regulations and industry standards.
   Foster a culture of innovation and continuous improvement to meet both client and company objectives.
  
  7) Industry Relations & Representation:
   Represent the agency at industry events, conferences, and networking opportunities.
   Keep the agency at the forefront of industry trends, emerging technologies, and best practices in advertising.