概述

• 薪资

  8,000 MYR ~ 11,000 MYR

• 产业类别

  Manufacturing(Chemicals/Materials)

• 工作内容

  【Purpose of Job】
  
  - Responsible for coming up with long to mid-term marketing strategy as well as seeing through the entire execution of the strategy to ensure the achievement of the objectives and goals of the marketing strategy.
  
  【Job Responsibilities】
  
  • Determine the strategy/s for the brand.
  Incumbent need to know and understand their product brand positioning in the market and to come up with strategy for the brand in order to further enhance their brand’s portfolio.
  
  • Execution of the 4P strategy.
  Once with the brand strategy is in place, the incumbent must be able to utilise the marketing mix (4P) in order to realise the strategies for the brand.
  
  • Planning the STPC of the brand.
  Develop an understanding of our Company’s products and positioning. From there, to create and plan a marketing strategy to enhance and strengthen the brand’s segmentation and positioning in market and its consumer target market. Able to create content for targeted online audience.
  
  • Manage the marketing budget.
  This shall include planning for the required marketing initiatives and to manage the return of investment from these marketing initiatives.
  
  • Basing on the market research data, incumbent should be able to collect, organise and anticipate the upcoming consumers’ behaviour. Leveraging on this, incumbent should be able to anticipate the changing consumers’ preferences and to come up with a right marketing strategy for a new or enhanced product.
  
  • Having an integrated view on all the sub brands. From there, to manage and allocate the resources appropriately to all the different marketing initiatives in order to improve the brand’s image and value, both short & long term per se.
  
  • Create brand statement.
  Able to define the brand and to enhance & strengthen the brand’s definition by delivering a constant message across all marketing initiatives.
  
  • Basing on the brand strategy, manage and analyse the return on investment for all the investment expended for the brand’s marketing initiatives.
  
  • Create guidelines for the brand and to champion & drive the 4P strategy.
  
  • Communicate and drive the sub brand strategies and objectives with Key Account team in order to ensure the same understanding across different departments, particularly strategies related to new products or revival of certain products.
  
  • Track and monitor the progress of strategy. Should there be any deviations from the timeline / target, incumbent would need to propose the appropriate countermeasures.
  
  • Liaise closely with marketing vendors and/or media agencies. Able to educate and convey to our partners on our Company’s ideals, corporate identity (CI) and etc.