概述

• 薪资

  3,500 MYR ~ 5,000 MYR

• 产业类别

  Manufacturing(Other), Retail/Distribution(Other)

• 工作内容

  Brand Management
  • In consultation with business unit head, design and implement marketing strategies for all marketing activities inclusive of both digital and on-ground related to CRM, retail programs and products sell-through.
  • Conduct/Organise local trade marketing activation in accordance with regional and local business head to work on all local planning.
  • Responsible for gathering all branches activities update from store managers
  • Development of all assets / brand decks and localization of campaigns including with instruction targeting key in country partners to execute/collaborate.
  • Identify product trends across all marketplace channels. Exploring new ways to engage and identify new networks both online & offline
  • Stay up to date with market, consumers & competitors
  
  Marketing & Retail Management
  • Monitor and work on reporting, analysing the data to bring back findings and recommendations for improvement on any offline & digital program
  • Provide ongoing process improvement initiatives to implement best practices across the relevant campaign
  • Oversee flow of event implementation in all aspects and ensure proper implementation
  • Ensure consistent usage of marketing materials, templates, retail promotions to support events/product launch/promotions at retail
  • Lead planning and implementation of all approved activations
  • Coordinate with all suppliers on cost and quality of artwork outputs
  • Propose, seek approvals and monitor event budgets (P&L); seek approvals from Regional Marketing
  • Solicit sponsorship support, as needed
  • Submission of post event report upon completion of all events
  • Responsible in managing loyalty program.
  • Manage and gather all loyalty members’ feedbacks and introduce solutions by working closely with all related parties (e.g: community management)
  • Manage annual departmental campaign budget allocation and tracking.
  • Not limited to manage all in-app visual communication and carry out contextual communication.
  • Plan, manage, execute and oversee the development of all new digital business units (e.g.: self-pickup, e-Gift, delivery & etc.)
  • Initiate collaboration opportunity for brands and loyalty program. (e.g.: co-branding, events, licensing & etc.)
  • Oversee and manage all brands’ digital presence by maximizing the effectiveness of each advertising approach. (e.g.: social media advertisement, search engine advertisement & etc.)
  • Work with external parties to implement new communication and platform to improve brands’ digital presence and communication. (e.g.: webpush, e-mail, notification & etc.)
  • Oversee and manage e-commerce campaigns and promotions.
  • Assist and contribute in all ATL, BTL and OOH activities.
  • Assist and contribute in all campaigns, advertising and promotions.