概述

• 薪资

  7,000 MYR ~ 7,600 MYR

• 产业类别

  Retail/Distribution(Fashion&Apparel)

• 工作内容

  Responsibilities
  • Analyse brand positioning and consumer insights
  • Shape and communicate our vision and mission
  • Translate brand elements into plans and go-to-market strategies
  • Manage a team of marketing people working on brand initiatives
  • Lead creative development to motivate the target audience to “take action”
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets and competitors’ activities
  • Oversee new and ongoing marketing and advertising activities
  • Monitor product distribution and consumer reactions
  • Devise innovative growth strategies
  • Align the company around the brand’s direction, choices and tactics
  • to monitor a range of measures of brand health, such as brand image, brand loyalty, brand awareness, brand reputation, and brand perception.
  • Skills in creativity and innovation- have the power to make your brand memorable and compelling
  • Communication skills
  • Relationship management skills-cultivate strong and extensive networks
  • Strong business acumen-results-oriented and driven by the desire to achieve business success