概述

• 薪资

  6,000 MYR ~ 8,500 MYR

• 产业类别

  Civil Engineering/Architecture

• 工作内容

  1. Develop advertising and promotions strategy to drive and further enhance awareness and performance
  2. Develop annual advertising and promotions plan with the aim of increasing sales performance
  3. Manage advertising, event management and PR agencies for the development of annual advertising and promotions plan in accordance with corporate and brand image
  4. Establish the delivery standards of advertising and promotions collaterals in support of project deadlines including publications
  5. Develop and manage strategic communication channels including traditional print and electronic media (ATL), BTL, digital marketing, OOH, etc.
  6. Manage internal and external communications as well as media and public relations.
  7. Identify and build business relationships with strategic partners for joint promotions
  8. Identify and build business relationships with potential business partners for sponsorship that will further enhance the comfort, convenience, ambiance and service level for customers
  9. Manage promotion booths / space by way of planning and securing complementing brands and products in accordance with the business model, corporate branding and thematic efforts
  10. Manage advertising space by way of planning and securing complementing brands and products in accordance with the business model, corporate branding and thematic efforts while generating revenue
  11. Understand tenants’ various business models and concepts to ensure successful execution of campaigns, promotions and events
  12. Establish measurable Key Performance Indicators / Targets for all A&P efforts, review effectiveness of advertising and promotions activities and identify gaps for further improvement
  13. Develop a loyalty programme that supports the business model and provides added value to customers
  14. Build cordial and professional working relations with other departments / units to ensure smooth execution of advertising and promotions activities
  15. Constantly keep abreast of the latest advertising and promotion trends, digital innovations and other communication channels and propose appropriately for further enhancement of advertising and promotions efforts in accordance with corporate and brand image
  16. Perform and execute any other duties assigned by your superior that may be deemed appropriate to this role