概要

• 給与

  6,000 MYR ~ 8,000 MYR

• 業界

  Web/Mobile/Game, Logistic

• 仕事内容

  As a Senior Marketing Executive (CRM & Social Media Content Creation) , you will play a crucial role in developing customer relationship management systems and social media content strategies to engage and enhance customer loyalty. Reporting to the Marketing Manager, you will use content storytelling to engage and convert potential customers, as well as be responsible for building touch points with repeat customers through personalized experience along the customer journey. To drive business impact in a dynamic and fast-growing environment, this role requires a mix of strategic planning with strong creating skills, a passion for customer engagement and a data-driven mindset through content and CRM.
  Responsibilities
  
  🔹 CRM & Customer Engagement
  - Develop and execute CRM strategies to enhance customer retention and lifetime value
  - Manage email marketing campaigns, loyalty programs, and other personalized communications
  - Analyze customer data and behavior to improve segmentation and engagement
  🔹 Social Media & Content Creation
  - Plan, create, and manage engaging content across social media platforms (Tik Tok, Instagram, Facebook, etc.)
  - Develop compelling storytelling and campaigns that resonate with audience to increase product visibility and sales
  - Monitor trends and optimize content strategy to enhance reach, engagement and conversion
  🔹 Performance Tracking & Optimization
  - Track and analyze CRM and social media performance, providing insights and recommendations
  - A/B test content and email campaigns to improve engagement and conversion rates
  - Work closely with other marketing members to align CRM and content strategies with broader business goals
  - Other marketing tasks as needed