Marketing & PR ExecutiveID:52317
3,500 MYR ~ 4,500 MYROther KL DistrictOver 3 months agoOverview
Salary
3,500 MYR ~ 4,500 MYR
Industry
Manufacturing(Other)
Job Description
Brand Management
In consultation with business unit head, design and implement marketing strategies for all marketing activities inclusive of both digital and on‐ground related to CRM, retail programs and products sell‐through.
Conduct/Organize local trade marketing activation in accordance with regional and local business head to work on all local planning.
Responsible for gathering all branches activities update from store managers
Development of all assets / brand decks and localization of campaigns including with instruction targeting key in country partners to execute/collaborate.
Identify product trends across all marketplace channels. Exploring new ways to engage and identify new networks both online & offline
Stay up to date with market, consumers & competitors
Marketing & Retail Management
Monitor and work on reporting, analysing the data to bring back findings and recommendations for improvement on any offline & digital program
Provide ongoing process improvement initiatives to implement best practices across the relevant campaign
Oversee flow of event implementation in all aspects and ensure proper implementation
Ensure consistent usage of marketing materials, templates, retail promotions to support events/product launch/promotions at retail
Lead planning and implementation of all approved activations
Coordinate with all suppliers on cost and quality of artwork outputs
Propose, seek approvals and monitor event budgets (P&L); seek approvals from Regional Marketing
Solicit sponsorship support, as needed
Submission of post event report upon completion of all events
Responsible in managing loyalty program.
Manage and gather all loyalty members’ feedbacks and introduce solutions by working closely with all related parties (e.g: community management)
Manage annual departmental campaign budget allocation and tracking.
Not limited to manage all in‐app visual communication and carry out contextual communication.
Plan, manage, execute and oversee the development of all new digital business units (e.g.: self‐pickup, e‐Gift, delivery & etc.)
Initiate collaboration opportunity for brands and loyalty program. (e.g.: co‐branding, events, licensing & etc.)
Oversee and manage all brands’ digital presence by maximizing the effectiveness of each
advertising approach. (e.g.: social media advertisement, search engine advertisement & etc.)
Work with external parties to implement new communication and platform to improve
brands’ digital presence and communication. (e.g.: webpush, e‐mail, notification & etc.)
Oversee and manage e‐commerce campaigns and promotions.
Assist and contribute in all ATL, BTL and OOH activities.
Assist and contribute in all campaigns, advertising and promotions.
Qualifications
Requirement
- Education Background : Minimum Diploma in Business, Marketing or equivalent
- Experience : At least 1- 5 years of working experience in retail marketing or with luxury brands will be added advantage.
- Require Skills :
1)Experience in MS office & Adobe.
2) Passion for photography.
3) Good command in English.English Level
-
Other Language
Malay, Mandarin, English
Additional Information
Benefit
-Annual and Medical Leave
-Medical and Dental Coverage
-Staff Purchase
-Annual bonus entitlement (based on performance)Working Hour
9am ~ 6pm
Holiday
-
Job Function